Kathmandu. In a major step towards strengthening the international beverage trade, Trade Vision Partners and Shangrila Distillery Limited have entered into a strategic import-export partnership to expand premium spirits and wine distribution to Australia, Nepal and other global markets.
This collaboration integrates Trade Vision’s global distribution expertise and Shangri-La Distillery’s large-scale production capabilities. It has created a mutually beneficial common platform for development, market expansion and distribution of premium products.
Expansion of Nepali liquor in the international market
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Under this agreement, Trade Vision Partners has secured exclusive export rights for Shangri-La Distillery’s portfolio of vodka, whiskey and premium wines. These products will be exported to international markets including Australia.
Hotels & Retail Distribution Channels
With the growing demand for high-quality imported spirits and culturally distinctive brands, Shangri-La’s products are well-positioned to capture the growing consumer interest in the premium and craft wine segments. Trade Vision’s established distribution network and strong retail partnerships will ensure efficient market penetration and brand visibility.
This initiative will also strengthen Nepal’s export growth. This promotes the global presence of Nepali-made alcoholic beverages.
Addressing Nepal’s premium wine gap, Trade Vision Partners will also introduce premium international wines to Nepal, facilitating overseas exports. Extensive market research by Trade Vision has identified the rapidly growing tourism sector, the growing number of luxury and five-star hotels, the growing demand for premium hospitality, and limited availability of high-quality wines as market opportunities.
Despite strong growth in the tourism industry, quality wine is still being imported and consumed very little. In five-star hotels, resorts, dining restaurants, specialty retailers, and tourist destinations, Trade Vision aims to bridge this gap by supplying premium wines tailored for the following target markets.
By raising wine standards in Nepal’s hospitality sector, this initiative will support both customer experience improvement and tourism value addition.
Promoted by Shyam Baba Group
Shangri-La Distillery operates under the umbrella of Shyam Baba Group, one of Nepal’s leading and diversified business groups. Its strong financial foundation, operational excellence, and multi-industry presence provide a solid backbone for sustainable development.
Trade Vision Partners has successfully collaborated with Shyam Baba Group of organizations in the past. This new partnership with Shangri-La Distillery further strengthens that relationship, reflecting a shared commitment to long-term growth and market expansion.
Two-way growth model
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This partnership is unique in its balanced, two-way trade structure: Trade Vision will ensure the entry of Nepali wines into the global market through exports, the import of premium wines into Nepal.
This model ensures value creation for both parties.
It is believed to provide premium product access for Nepal’s hospitality sector, expanded revenue streams for both companies, and long-term market sustainability.
The partnership will integrate Nepal with global markets, raising local standards through international offerings, reflecting the shared vision between the two partners.
By combining production capabilities, distribution expertise, and market intelligence, Trade Vision Partners and Shangrila Distillery are not just trading beverages, they are building a cross-border ecosystem that supports growth, quality, and global integration. Together, the two companies aim to redefine premium beverage distribution in Nepal and the world.
