Kathmandu. Jagdamba Motors Pvt. Ltd., the authorized distributor of Proton vehicles in Nepal, has launched a TVC film titled “Redefine Your Everyday” for the newly launched compact electric SUV Proton E.Mass 5.
To establish the concept of “Redefine Your Everyday”, the TVC film presents four different stories of work, family, creativity and travel. From a young entrepreneur at a critical point in his career to an artist searching for a creative space, to friends who go on a journey with no concrete plan and family spending time together, these stories reveal the multifaceted realities and dimensions of modern urban life.
Rather than just putting technology at the heart of the story, the campaign showcases how the Mass 5’s spacious spaces, comfortable interiors, and versatility redefine these everyday experiences. Sometimes to reshape or make daily life meaningful is not just to bring about a big or special change, but to make the moments we live a little more comfortable and beautiful.
Proton E.Mas 5 received the highest interest and bookings from customers at the recently concluded NAIMA Nepal Mobility Expo 2026. Available in Prime and Premium variants, the Proton EMas 5 comes with a host of great features such as rear-wheel drive, G-traction control, 32 smart storage compartments, 70-litre front trunk, 14.6-inch full-HD touchscreen and vehicle-to-load (V2L) capability.
With the launch of the main TVC film featuring snipers of all four stories, four short films will be launched sequentially across Proton Nepal’s digital platforms in the coming weeks.
