Kathmandu. The five-year strategic partnership between global home appliance and technology brand Mediaa and FC Barcelona has officially begun. Under this agreement, which came into effect from the 2026/27 season, Meidea has become the main partner of FC Barcelona and the Official Home Appliances Partner.
The partnership will run till the 2030/31 season and will come into effect from July 1, 2026. Along with this, the Maidia logo has been included on the left arm of the jersey worn by the FC Barcelona men’s first team on match days and training. The media logo has been featured on FC Barcelona’s new home jersey for the 2026-27 season. The new jersey, which modernizes the club’s traditional blue and dark red identity, reflects Barcelona’s history, energy and outlook towards the future.
This partnership will not be limited to sponsorship of the logo on the jersey. Over the next five seasons, Mediaa and FC Barcelona plan to connect with consumers and football fans around the world through joint content, game day communications, fan engagement and various market-friendly activities. The collaboration aims to bring together sports excellence, technological innovation and modern lifestyle. Both organizations have consistently prioritized excellence, creativity, and long-term impact in their fields.
Raphael Youste, first vice-president of FC Barcelona, said that Media’s commitment to smart home solutions, research and innovation is in line with Barcelona’s vision of the future. Louis Fu, President of Media International Business, said: “We are absolutely thrilled to have a long-term partnership with FC Barcelona, one of the world’s most successful and popular sports organisations.
This partnership between Midea-FC Barcelona has opened up new avenues for Nepali football fans to connect emotionally with the brand. A large number of Barcelona fans in Nepal will now be able to see the media’s presence live on the matches and training jerseys of their favorite clubs. This collaboration is expected to further strengthen Midea’s global brand identity as well as strengthen Midea’s position as a brand that is connected with a smart, modern and convenient lifestyle among Nepali consumers.
Founded in 1968, Midea is a global technology and home appliance company. Mydia has been providing a range of smart home solutions such as refrigerators, washing machines, kitchen appliances, water appliances, vacuum cleaners, and more. The main objective of Media is to make daily life simple, comfortable and effective while making technology user-friendly.
CG Electronics has been selling and distributing Midea’s products in Nepal. Midea’s products include Washing Machine, Refrigerator, Dishwasher, Chest Freezer, Showcase Chiller, Kitchen Appliance, Chimney, Vacuum Cleaner, Microwave Oven, Iron, Air Fryer, Toaster and Air Purifier.
