Kathmandu. DishHome, active in the telecom and digital services sector of Nepal, has announced various annual offers focused on its Internet Service (ISP) and Direct-to-Home (DTH) services on the occasion of New Year 2083.
According to the company, although there has been a general adjustment in the price structure due to increasing operating expenses, content costs, and infrastructure expansion in recent times, bonus-based plans have been introduced to provide additional value to the customers.
This scheme is specifically introduced with the purpose of increasing annual renewals, attracting customers to high speed internet, and re-energizing inactive customers.
ISP Service: Recharge, and {New } } scheme
(A) ISP – Existing Customers (Yearly Renewal Offer)
| Scheme Type | Cert | 50 Mbps | 100 Mbps | 200 Mbps | 300 Mbps |
| Regular Annual Renewal | Annual recharge | 15 days | 60 days | 60 days | 60 days |
| Pre-Disconnection Bonus | Recharge within 15 days of termination of service | 30 days | 30 days | 30 days | 30 days |
| {{TAG_OPEN_strong_221}Total Bonus (Combined) | 45 day | 90 day | 90 day | 90 day |
(B) ISP – Churn Conversion Offer
| Cert | applicable package | Bonus |
| Re-recharge after more than 30 days of service shutdown | 50 / 100 / 200 / 300 Mbps | 90 days |
Special Arrangement:
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- Dropwire and Relocation Fees are Free (FOC) for subscribers
- cannot be stacked with other offers{
(C) ISP – New Connection Offer
| package | afar |
| 200 Mbps and above (Yearly Plan) | 2 Month Bonus (Pay for 12, Enjoy 14) |
The company has said that this offer has been taken as a “high-speed adoption push”.
DTH Service: Annual {{TAG_OPEN_strong_198}TAG_OPEN_strong_197 TAG_CLOSE_strong_198}Bonus {Structure
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(D) DTH – Existing Customers Offer
| client Type | Cert | Bonus |
| Regular and Churn client | Annual Recharge | 2 months |
| pre-disconnection client | Recharge within 15 days | +1 month |
| Total Bonus | Max 3 Month |
DTH Afarca Major Attributes
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- Applies only to yearly multi-TV packages
- Monthly, 3-Month and 6-Month Plan No Change
- Previously Spin Offers and 61-Day Churn Scheme Completely Removed
Applicable when recharging both through Fund and Online
Shared Terms (ISP and DTH {{TAG_CLOSE_strong_179}}apply)}
- All offers will apply only to the annual plan
- In case of refund, the bonus amount/period adjustment will be mandatory
- These new plans have been implemented, replacing all the old bonus plans
Scheme Duration
| Service | period |
| ISP Offer-Recharge | 20 Chaitra 2082 – 15 Baisakh 2083 |
| ISP Offers-New Connections | 1 April 2083 – 31 April 2083 |
| DTH offer | 1 Baisakh 2083 – 32 Ashadh 2083 |
Strategic Background
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According to industry analysts, this kind of “bonus-led annual push strategy” could have the following effect:
- ARPU (Average Revenue Per User) Growth
- Customer shift from short-term plan to annual plan{
- Decrease churn rate
- High-speed Internet penetration enhancing
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DishHome also seems to have come up with a plan with this strategy in mind.
Conclusion
Introduced on the occasion of New Year 2083, this scheme not only provides additional service period to customers but is also linked to the long-term customer retention strategy of the company.
As competition in the industry increases, such structured bonus schemes are expected to bring differentiation among service providers.
