Kathmandu. Coca-Cola in Nepal officially kicks off its much-awaited FIFA World Cup 2026 campaign. On this occasion, celebrities from the sports and entertainment sector participated in a program organized in the capital.
The event also saw the launch of Coca-Cola Nepal’s new brand ambassador. Stars of the FIFA World Cup 2026 and audio-visual content related to the campaign were also presented. The official limited-edition Coca-Cola FIFA Packs were also glimpsed.
Speaking at the event, Mr. Ajay Konale, Managing Director of Bottlers Nepal said, “This campaign is not only a celebration of football but also an effort to connect the global appeal of FIFA with the lives of Nepali consumers. We want to give our consumers an unforgettable experience through exclusive Coca-Cola FIFA pack, exciting activities and many surprises.” This will not only increase the appeal of the brand but also strengthen Coca-Cola’s role in the happy moments of the fans. ”
The main attraction of the event was the announcement of Pradeep Khadka as the new brand ambassador of Coca-Cola Nepal. After the announcement, Khadka expressed his happiness and thanked him for being associated with the Coca-Cola family.
Nepali national football team players Anjal Bista and Anjan Rana Magar and actress Swastima Khadka were the main faces of the campaign. They shared their experiences on stage and the joy that football brings.
At the end of the event, a new packaging based on the theme of FIFA World Cup 2026 was also revealed. The event also featured Coca-Cola’s official anthem, FIFA World Cup TVC and promotional materials.
Coca-Cola’s partnership with FIFA is one of the longest in global sports. The relationship began in 1974 and Coca-Cola has been the official sponsor of the FIFA World Cup since 1978. The brand has been active in Nepal for more than five decades.
The aim of this new campaign is to connect the global football culture with the enthusiasm of the Nepali audience.
