Kathmandu. Sagarmatha Lumbini Insurance Company Limited (SALICO) has organized a state-wide insurance awareness and marketing campaign in Koshi Province with the slogan ‘Insurance: The basis for a safe future’. The company said in a statement that it has launched this campaign with the objective of strengthening its presence in the market and increasing the information and trust of the general public.
The company launched the campaign in Biratnagar, Itahari, Dharan and Birtamod of Koshi Province on December 26. The company aims to simultaneously conduct programs in the selected key areas and spread the same message to the maximum number of people in an equal manner.
According to the company’s Koshi Province Chief Narayan Gautam, the campaign focused on the message ‘Insurance: Basis for a Secure Future’. He said that through this campaign, people have been made aware about the benefits, risk management and long-term protection of insurance.
Main objectives of the }
Spreading awareness about the company’s insurance products
Educating the public about the benefits, safety and long-term protection of insurance
Strengthen brand visibility by creating quality customer leads
The active participation and cooperation of all the employees has played an important role in making this campaign a success. “The enthusiasm, commitment and team spirit of the employees has helped us to live up to the slogan ‘Insurance: The Foundation for a Secure Future’,” said a company source.
The company takes this initiative as an important step towards expanding service by getting closer to the community and pledges to continue such programs across the province with the same theme in the days to come.
